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Limited Edition: Cherry Chocolate Waffle Cone
The Weight Loss Industry Won’t Tell You This:
3 Reasons Women Over 40 Struggle To Lose Weight
No one could call your diet or lifestyle unhealthy. But once you hit 40, the pounds start creeping on.
Suddenly, your social feeds are full of ads for “weight loss cures”.
You’re smart enough to know that a pill or some influencer’s “secret diet hack” won’t change your body overnight.
But your tried and true weight loss strategies aren’t working anymore, so you seriously start to consider some of these “miracle cures”.
Here is the truth: a lot of popular health and fitness advice is actually harmful to perimenopausal and menopausal women.
When our hormones start to shift around age 40, we have to take a different approach.
Here are 3 common reasons that women over 40 struggle to lose weight, and what you can do to break the cycle:
Reason 1: Not Enough Protein 🥩
How much protein do you really need?
👉 You should target one gram of protein per target body weight (in pounds) per day. If your target weight is 135 pounds, you should be eating 135 grams of protein per day.
There are two ways a lack of protein makes weight loss harder:
- Protein makes your meals more filling, so low protein diets lead to more snacking.
- Protein supports muscle growth, and muscle is a metabolic powerhouse that helps increase your basal metabolic rate, aka your “maintenance” calorie count.
Reason 2: Too Much Sugar Or Artificial Sweeteners 🍭
👉 Did you know that doctors recommend we eat no more than 30g of sugar per day?
For reference, the average can of soda has 35-40g of sugar.
Sugar makes it harder to maintain balanced blood sugar levels. Blood sugar spikes often lead to cravings and energy crashes, which makes it difficult to maintain a healthy diet and exercise routine.
Many women try to get around this by replacing sugar with artificial sweeteners like Stevia.
Unfortunately, these artificial sweeteners can still trigger sugar cravings.
Worse, they give many women digestive issues and may lead to imbalances in the gut microbiome…and a slower metabolism.
Reason 3: Skipping Breakfast 🏃🏻
👉 Intermittent fasting–specifically, skipping breakfast–has become a popular health trend.
This works great for many men, but there are two reasons it can be counterproductive for women:
- Many women fast and workout hard first thing in the morning. Intense workouts on an empty stomach can lead to elevated cortisol levels, which can sabotage weight loss.
- Eating a protein-rich breakfast (at least 30g), can help women maintain balanced blood sugar levels throughout the day, leading to fewer cravings and better food choices.
Bonus Reason: The “Willpower” Trap💥
Weight loss is often presented as a “battle”. Every day you are fighting your cravings, struggling with hunger and beating down your body with intense workouts.
But, as we age, our bodies naturally become less resilient. “All or nothing” approaches that worked in our 20s throw our bodies off balance and make it harder to lose weight.
👉 Instead of “battling” against your weight, gradually build up a routine of healthy habits that you actually enjoy doing.
Stars + Honey bars make it delicious and easy to hit your protein goals while avoiding added sugar and artificial sweeteners.
If you’re not a morning person, make a two minute, high protein breakfast: a Stars + Honey bar and a skim milk latte.
For today only, we’re offering
10% off your first box of Stars + Honey bars:
Each bar has 15g of protein, 2g of sugar and just 180 calories.
And there are no artificial sweeteners (like Stevia), gluten, dairy or soy.
For today only, we’re offering
10% off your first box of Stars + Honey bars
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