The Weight Loss Industry

Won’t Tell You This:

3 Reasons Women Over 40

Struggle To Lose Weight

By Amanda Whelan

<p>The Weight Loss Industry </p><p>Won’t Tell You This: </p><h1>3 Reasons Women Over 40 </h1><h1>Struggle To Lose Weight</h1>

You never had trouble maintaining a healthy weight…until your 40s.

One day, you woke up and realized that your favorite outfits were feeling a bit tight. You tried to clean up your diet and add an extra workout…and the scale continued to creep up anyway.

Suddenly, your social feeds were full of ads for “weight loss cures”.

You’re smart enough to know that a “secret diet hack” won’t change your body overnight. But nothing else was working, so you seriously started to consider these “miracle cures”.

Here is the truth: a lot of popular health and fitness advice is actually harmful to perimenopausal and menopausal women

When our hormones start to shift around age 40, we have to take a different approach.


Here are 3 common reasons that women over 40 struggle to lose weight, and what you can do to break the cycle:

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Reason 1: Not Enough Protein 🥩

👉 Studies suggest that women over 40 need one gram of protein per kilogram of target body weight per day.

If your target weight is 135 pounds (or 61.24 kg), you should be eating at least 61 grams of protein per day.

There are two ways a lack of protein makes weight loss harder:

1. Protein makes your meals more filling, so low protein diets lead to more snacking.

2. Protein supports muscle growth, and muscle helps increase your “maintenance” calorie count.

Stars + Honey bars contain 15g of protein from three sources–collagen, pea and nut–while most protein bars and powders only offer one source.

Multiple sources of protein provide a broader set of full-body benefits than just one.

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Reason 2: Too Much Sugar Or Artificial Sweeteners 🍭

👉 Did you know that doctors recommend we eat no more than 30g of sugar per day?

Excess sugar consumption is linked to more than 40 negative health outcomes, including weight gain, skin issues and persistent fatigue.

Many women try to get around this by replacing sugar with artificial sweeteners like Stevia.

Unfortunately, these artificial sweeteners can still trigger sugar cravings.

Worse, they give many women digestive issues and may lead to imbalances in the gut microbiome…and a slower metabolism.

Stars + Honey bars taste like dessert, but only contain 2g of sugar and use no artificial sweeteners like Stevia.

They use the same techniques as gourmet chefs to develop flavors that satisfy your sweet tooth without the sugar.

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Reason 3: Skipping Breakfast 🏃🏻‍

👉 Intermittent fasting–specifically, skipping breakfast–can be counterproductive for women after 40.

Many women fast and workout first thing in the morning. Intense workouts on an empty stomach can lead to elevated cortisol levels, which can sabotage weight loss.

Eating a protein-rich breakfast, can help women maintain balanced blood sugar levels throughout the day, leading to fewer cravings and better food choices.

Stars + Honey bars are the perfect way to add more protein to your breakfast without spending hours in the kitchen each morning.

If you’re rarely hungry in the morning, pair a Stars + Honey bar with a 12oz skim milk latte for a low calorie breakfast that doesn’t skimp on protein.

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Bonus Reason: The “Willpower” Trap💥

👉 The science of persuasion reveals that it is easier to keep healthy habits if we pair them with something we enjoy. This is called “temptation bundling”.

I don’t know about you, but I do not enjoy poached chicken breasts, hard boiled eggs, or chalky protein powders.

As we age, our bodies naturally become less resilient. “All or nothing” approaches that worked in our 20s throw our bodies off balance and make it harder to lose weight.

Stars + Honey helps you transform a high protein, low sugar diet from a chore into something you look forward to each day.

It can be delicious and easy to hit your protein goals while avoiding added sugar and artificial sweeteners.

For today only, we’re offering

10% off your first box of Stars + Honey bars:

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Each bar has 15g of protein, 2g of sugar and just 180 calories. 

And there are no artificial sweeteners (like Stevia), gluten, dairy or soy.

For today only, we’re offering

10% off your first box of Stars + Honey bars

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